Patient Information via Animated Short Film

Testosterone deficiency is a sensitive subject. This is why Bayer Schering decided to reinforce measures undertaken to inform and educate those potentially affected. Bayer Schering commissioned Spirit Link Medical with compiling relevant information on testosterone deficiency in a manner tailored to the target audience.

Spirit Link Medical designed and produced an animated short film describing the symptoms and treatment of testosterone deficiency. The abstract nature of the animation establishes distance between the viewer and the subject.

The film thus addresses the target audience in a discrete way. In this way, sufferers and their relatives are given a sensitive presentation of factual information.

Isabelle Hanauer-Scharpenack
Tel.: +49 (0) 9131 / 977920
Mail: isabelle.hanauer-
scharpenack@spiritlink.de